Originally, the objective was simple: to create a practical guide to HIV health promotion—what works, why and how to. But the situation demanded more. Global experience had exposed the root cause of the persistence of HIV/AIDS in underlying social factors. On the horizon was a reinterpretation of the ideas on which community AIDS work has been based.
The concept of health promotion offered a useful frame for this reinterpretation. An international public health movement, health promotion is the process of enabling people to increase control over and improve their health. The Field Guide would need to represent the insights from the social reinterpretation of AIDS and provide the means for the field of HIV health promotion to advance.