Step-by-step practical guide for community organizations planning health communication initiatives with gay men.
If you have picked up this guide you are probably planning, or thinking about planning, some kind of communication initiative to promote gay men’s health. This is important and exciting work but it can sometimes seem daunting if you don’t feel you have the experience to do it. If you are new to planning health communication initiatives you will find this guide useful. Indeed, the purpose of this step-by-step guide is to provide a practical tool to community-based organizations that plan health communication campaigns for gay men while addressing some common opportunities and challenges that may arise in the process.
The opportunities often come from the fact that you probably have a lot of experience and skill working with gay men. In addition, your organization most probably has access to and credibility with gay men. However, many organizations that undertake health communication campaigns for gay men face challenges including those related to funding, experience and objections that can arise with sensitive subject matters. Drawing your attention to these can help you to leverage the opportunities and navigate the challenges as you plan and implement your campaign.