Boilerplate
Our Bodies, Our Health is a community-based sexual and reproductive health survey developed in collaboration between CBRC,the Investigaytors and Knowledge 2eekerS programs, Dr. Nathan Lachowsky, the University of Victoria, and various universities. Investigaytors and Knowledge 2eekerS are community-based research capacity-building programs, with both Canada-wide and regional representation. Our Bodies, Our Health will take place online and in-person in different regions across Canada. The survey explores our communities’ sexual and reproductive health, such as gender-affirming care, sexual behaviour & health, sex & pleasure, family planning, fertility & abortion, cancer prevention & care, and sexual violence. Participants can complete the survey in English, French, or Spanish!
Social Media
CBRC and its community and university partners have online social media presences (e.g., on Facebook, Instagram, X/Twitter, LinkedIn). These channels will be leveraged to promote the online survey, as well as in-person data collection dates and locations to followers in advance of recruitment days. Posts may be boosted to ensure maximum exposure.
Example copy for social media and in-person data collection:
- Our Bodies, Our Health. Make your voice heard! Complete our sexual and reproductive health survey online now or in-person when we visit an event near you this summer!
- Take our confidential survey and help us build strong evidence of the current challenges 2S/LGBTQIA+ people face in terms of getting the health care they need tailored to their experiences, bodies, sexual practices, and reproductive desires.
- Happy Pride [city name]! Our Bodies, Our Health is a community survey about sexual and reproductive health coming to you! Swing by our tent from [time] to [time] at [festival location] and help us build a better world for 2S/LGBTQIA+ people!
- Happy Pride [city name]! [local partners] and CBRC are bringing the Our Bodies, Our Health survey to your community! We’ll be at [festival location] from [time] to [time].
- Hey [city name]! We’re in your town! Come say hey to our research team and help build a better world for 2S/LGBTQIA+ people!
- Our Bodies, Our Health is on the road and coming to a Pride festival near you. Click here to find out where we’ll be this summer!
Example taglines for social media:
- Be part of our community survey on the sexual and reproductive health of 2S/LGBTQIA+ people!
- Help build better sexual and reproductive care for all 2S/LGBTQIA+ communities!
- Our Bodies, Our Health. Make your voice heard through our survey!
Ad Buys on Social Media Sites
Ads may be purchased from popular social media sites such as Instagram and Facebook. We will purchase a mix of ads which will link to the Our Bodies, Our Health website. The website will be updated with a link to complete the survey online as well as with our in-person data collection dates and locations, as well as more information about the survey and its research objectives.
Example ad copy:
- Our Bodies, Our Choices, Our Health—Make Your Voice Count!
- Let’s talk about our sexual and reproductive health. Visit the Our Bodies, Our Health survey online or at an event near you this summer!
Newsletters/Email
Our study team and partners will promote the study through their listservs/newsletters.
Copy for newsletters
Dear [name],
We’re excited to let you know that our new community-based survey Our Bodies, Our Health is available online, and will also make its way to a [Pride festival or event] near you this summer!
Our Bodies, Our Health is a survey led by CBRC in collaboration with Dr. Nathan Lachowsky and the University of Victoria. The survey explores different aspects of our communities’ sexual and reproductive health, such as gender-affirming care, sexual behaviour & health, sex & pleasure, family planning, fertility & abortion, cancer prevention & care, and sexual violence. Through this community sexual and reproductive health survey, we aim to better understand community-prioritized sexual and reproductive health drivers and indicators among 2S/LGBTQIA+ people across Canada, and determine inequities within 2S/LGBTQIA+ communities.
The survey is being done in close collaboration with Investigaytors and Knowledge 2eekerS, which are community-based research capacity-building programs. These program are run across the country (CBRC Knowledge 2eekerS) and in regional sites with partners in Vancouver (Health Initiative for Men), Edmonton (Queer and Trans Health Collective), Winnipeg (Village Lab, University of Manitoba, Rusty Souleymanov), Toronto (CRUISELab, University of Toronto, David Brennan), Montreal (Qollab, Université de Montréal, Olivier Ferlatte), and Halifax (SHaG Lab, Dalhousie University, Matthew Numer). Our program participants have participated in the development of the different elements related to the survey, including identifying community priorities in sexual and reproductive health data. They will also participate in in-person data collection this summer and work on analyzing data to respond to local evidence needs.
Participants can complete the survey at home now, or in-person at different events this summer.
For more information about Our Bodies, Our Health, including the link to complete the survey or to see when we’ll be at an event near you, please visit https://www.cbrc.net/ourbodiesourhealth. We hope to see many of you face-to-face in the coming weeks!
Recruitment Messaging at Pride
The following messages may be utilized during recruitment at in-person events.
- Our Bodies, Our Health is Canada’s first national sexual and reproductive health survey for all 2S/LGBTQIA+ people 15 years old or older.
- Take our survey and help us build strong evidence of the current challenges 2S/LGBTQIA+ people face in terms of getting the health care they need tailored to their experiences, bodies, sexual practices, and reproductive desires.
- Help us collect data on the sexual and reproductive health of 2S/LGBTQIA+ people in Canada by taking the Our Bodies, Our Health survey. The answers you provide can help inform advocacy efforts and create a better understanding of our community’s needs.
- Your participation in this survey is confidential. When results from this survey are released, no one will be able to tell that you participated.
Shareables
Please make use of the digital shareables below to share and promote the survey on your social media platforms.
