Sex Now 2024: Social Media Toolkit

We’re excited to launch Sex Now 2024: Coming to You. You can contribute to the promotion of this survey by letting people know when and where we will be conducting the in-person surveys in your city.

Help us spread the word about this survey by sharing information through your social media channels, websites, and newsletters. To help you do this, we have created a number of promotional resources for you to use, which you can access and download below.

For more information about this study, please contact Ben Klassen (he/him; Associate Director of Research) at [email protected].

For more information on how to use these shareables and how to connect through social platforms, please contact Adam Jalali (he/him; Associate Director, Communications) at [email protected].

Stay connected by following us on social media:



Developed by CBRC with recruitment from coast to coast in several languages (English, French, and Spanish), Sex Now has been collecting and sharing valuable data on the physical and mental health of the country’s 2S/GBTQ people for more than twenty years. Sex Now data is made publicly available through Our Stats, an online visualization dashboard that community organizations and policy makers across the country can use to advocate for better programs and resources to help improve health outcomes for 2S/GBTQ people. Over the years, Sex Now data has been used to help inform public policy around 2S/GBTQ health issues, from advocacy around conversion therapy law and the blood ban, to justifying funding for pre-exposure prophylaxis (PrEP), to informing local public health strategies and services.

CBRC and its community partners have online social media presences (e.g., on Facebook, Instagram, and Twitter). These channels will be leveraged to promote data collection dates and locations to followers in advance of recruitment days. Posts may be boosted to ensure maximum exposure.

Example copy for social media:

  • Happy Pride [city name]! The Sex Now Survey is back and coming to you! ;) Swing by our tent from [time] to [time] at [festival location] and help us build a better world for 2S/GBTQ people!
  • Happy Pride [city name]! The Sex Now Survey is back and better than ever! Come get pricked for a good cause! We’ll be at [festival location] from [time] to [time].
  • Hey [city name]! We’re in your town! Come say hey to our research team and help build a better world for 2S/GBTQ people!
  • Sex Now is on the road and coming to a Pride festival near you. Click here to find out where we’ll be this summer!

Example taglines for social media:

  • Be part of Canada’s largest survey of 2S/GBTQ people
  • Help build healthier and inclusive communities for us all
  • Join the conversation!
  • Let’s talk sex!
  • Coming to you! ;)

Sample E-mail/Newsletter Summary

Dear [name],

We’re excited to let you know that Sex Now 2024: Coming to You is on its way to a Pride festival, bar, or bathhouse near you this summer!

Sex Now is Canada’s largest and longest running survey of Two-Spirit, gay, bisexual, trans, and queer men and non-binary people’s health. Originating at Pride festivals across British Columbia in 2002, Sex Now has been administered both online and in-person at events and has become an essential source of data on the health and well-being of 2S/GBTQ in Canada. The study is community-based (led by 2S/GBTQ community members) and data from the survey have been instrumental in advocating for a ban to conversion therapy practices in Canada and to reform Canada’s blood donation policy for trans people and men who have sex with men.

Sex Now 2024: Coming to You will be conducted in partnership between Community-Based Research Centre, the Public Health Agency of Canada, and local community organizations across the country. Participants will be asked to complete an electronic survey on a tablet or their own device, which will ask questions related to their sex life, substance use, mental health, service access and more. Participants will also have the option of providing a small blood sample via finger prick to screen for HIV, hepatitis C, syphilis, and hepatitis B as part of the study and will be provided with $10 cash as a thank you for their time.

For more information about Sex Now 2024, and to see when we’ll be in your neck of the woods, you can visit our website at We hope to see many of you face-to-face in the coming weeks!


Please make use of the digital shareables below to share and promote the study on your social media platforms.

Disponible en français.

Sex Now 2024: Social Media Toolkit
Sex Now 2024: Social Media Toolkit
Check out Community-Based Research Centre. I just joined.