Sex Now 2022: Social Media Toolkit

We’re excited to launch Sex Now 2022: Let’s Get Physical. You can contribute to the promotion of this survey by letting people know when and where we will be conducting the in-person surveys in your city.

Help us spread the word about this survey by sharing information through your social media channels, websites, and newsletters. To help you do this, we have created a number of promotional resources for you to use, which you can access and download below. We also invite you to read our press release and use it for your promotional efforts.

For more information about this study, please contact Ben Klassen (he/him; Sex Now Research Manager) at [email protected], or Chris Draenos (he/him; National STBBI Testing and Linkage Implementation Manager) at [email protected].

For more information on how to use these shareables and how to connect through social platforms, please contact Jose Patiño-Gomez (Digital Marketing Manager) at [email protected].

Stay connected by following us on social media:



Developed by CBRC with recruitment from coast to coast to coast in several languages (English, French, and Spanish), Sex Now has been collecting and sharing valuable data on the physical and mental health of the country’s GBT2Q people for more than twenty years. Sex Now data is made publicly available through Our Stats, an online visualization dashboard that community organizations and policy makers across the country can use to advocate for better programs and resources to help improve health outcomes for GBT2Q people. Over the years, Sex Now data has been used to help inform public policy around GBT2Q health issues, from advocacy around conversion therapy law and the blood ban, to justifying funding for pre-exposure prophylaxis (PrEP), to informing local public health strategies and services.

Example Social Media Messages

Feel free to use the following messages when sharing the dates for Sex Now 2022: Let’s Get Physical among your networks.

  • Happy Pride [city name]! The Sex Now survey is back, and better than ever! Swing by our tent from [time] to [time] at [festival location] and help us build a better world for GBT2Q people!
  • Happy Pride [city name]! The Sex Now survey is back and sexier than ever! Come get pricked for a good cause! We’ll be at [festival location] from [time] to [time].
  • Hey [city name]! We’re in your town! Come say hey to our research team and help build a better world for GBT2Q people!
  • Sex Now is on the road and coming to a Pride festival near you. Click here to find out where we’ll be this summer!
  • Test Now at Pride! CBRC is offering Sex Now survey participants 18 years and older a chance to receive and distribute free HIV self-tests. Know your HIV status with only a few drops of blood.
  • Pass it on! Help us empower GBT2Q men and non-binary people of all HIV statuses to overcome barriers to conventional HIV testing for themselves, their partners, and their friends by taking part in Sex Now/Test Now 2022 (18 and older).

Sample E-mail/Newsletter Summary

Dear [name],

We’re excited to let you know that Sex Now 2022: Let’s Get Physical is on the road and coming to a Pride festival, queer spaces, bar, or bathhouse near you this summer!

Sex Now is Canada’s largest and longest running survey of gay, bisexual, trans, and queer men and Two-Spirit and non-binary people’s health. Originating at Pride festivals across British Columbia in 2002, Sex Now has been administered both online and in-person at events and has become an essential source of data on the health and well-being of GBT2Q in Canada. The study is community-based (led by GBT2Q community members) and data from the survey have been instrumental in advocating for a ban to conversion therapy practices in Canada and to reform Canada’s blood donation policy for trans people and men who have sex with men.

Sex Now 2022: Let’s Get Physical will be conducted in partnership between Community-Based Research Centre, the Centre for REACH Nexus, and local community organizations across the country. Participants will be asked to complete an electronic survey on a tablet or their own device, which will ask questions related to their sex life, substance use, mental health, service access and more. Through our Test Now program, participants will also have the option of completing an HIV self-test as part of the study and will be provided with a small honorarium as a thank you for their time.

For more information about Sex Now 2022: Let’s Get Physical, and to see when we’ll be in your neck of the woods, you can visit our website at We hope to see many of you face-to-face in the coming weeks!


Please make use of the digital shareables below to share and promote the study on your social media platforms.


Click here to download images.

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Sex Now 2022: Social Media Toolkit
Sex Now 2022: Social Media Toolkit
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